Are you a Sniper or a NPC?

(Day 2 of The 50 IQ Loom Strategy)

I sent 454 loom videos.

With each loom, my world expanded – Bali villas became Marbella mansions.

Bank accounts swelled.

Yesterday I shared the subject line formula that gets your emails opened.

You can read it here

But here's the brutal truth: getting an open means nothing if you waste their time.

The Real Reason To Send A Loom (Most Get This Wrong)

The biggest mistake I see? Sending unsolicited videos with no clear purpose.

People guard their time like a fortress. Your random 10-minute loom is an invasion they never asked for.

So what's the ONLY valid reason to send a loom to a stranger?

To demonstrate you can solve ONE specific part of their problem.

Think of it as a micro-course – targeted, actionable, and valuable whether they hire you or not.

When you show you can solve a slice of their problem, three powerful things happen:

• You show your humanity – building trust and likability impossible to achieve with text

• You show your competence – you're not just claiming expertise, you're demonstrating it

• You create conversation, not solicitation – transitioning from "vendor begging for attention" to "valuable resource"

The key is making it EXTREMELY short.

I once believed longer videos showed more value. I was dead wrong.

My 90-second looms consistently outperform 5-minute ones.

Remember: Just because you made a video doesn't mean a stranger owes you their attention. Respect every second like it's worth $1,000 (because to them, it might be).

Tomorrow I'll reveal whether you should ask permission first or just send the loom.

See you in the trenches,

—Kassimi