Are you the business?

Currently watching WeCrashed.

A series on the rise and fall of WeWork and its Founder: Adam Neumann.

In the early stages, he pitches WeWork to some investor.

Here's what he says. Word-for-word:

"The age of the gig economy,

of the solopreneur.

An age where each of us is a business owner,

and the business is US."

You've been fed a lie about business.

They told you that you needed:

• A team of closers (that burn out after 3 months)

• Setters to spam DMs all day (with 0.02% conversion)

• A fancy funnel builder ($97/mo for basic templates)

• Run ads that cut your profit margins (and change algorithms weekly)

• Expensive course platforms (with features you'll never use)

• Email sequences with 37 upsells (that people mark as spam)

• A podcast to "build authority" (with 12 downloads per episode)

• Masterminds that cost $25K (for information on YouTube)

• A content team churning out mediocre posts (that no one engages with)

• An "agency" business model (that keeps you chained to clients)

But the truth is simpler:

You are the business.

Your mind is the CEO.

Your body is the headquarters.

Your skills are the product.

Your network is the distribution.

The old economy required infrastructure.

The new economy requires you.

What used to take teams now takes tools:

• Where you needed a sales team → You need automated content operations

• Where you needed admin staff → You need systems and SOPs

• Where you needed office space → You need a strong body

• Where you needed advisors → You need a clear mind

• Where you needed investors → You need subscribers

Your wellness isn't secondary to your business.

It is your business.

A foggy mind can't make clear decisions.

A weak body can't sustain peak performance.

Poor sleep guarantees poor execution.

The solopreneur who neglects themselves is sabotaging their primary asset.

Build your Sovereign Stack:

1. Sovereign Mind

• Clarity routines

• Information diet (curated inputs only)

• Decision frameworks (remove choice fatigue)

2. Sovereign Body

• Get jacked without becoming a pro bodybuilder

• Nutrition for sustained performance

• Recovery practices that compound

3. Sovereign Business

• Automations that run while you sleep

• Content that sells without calls

• Systems that get you feedback on a daily

Start treating yourself like the valuable asset you are.

Build yourself, and the business follows.

See you in the trenches,

—Kassimi

P.S.

If you're part of those who want to be

• Jacked in wisdom to stop wasting time

• Jacked in wellness to never feel ashamed

• Jacked in wealth to never look at the bill again

I compiled the tenets that allowed us those results in the Sovereign Stack.

It's like steroids but for your life. (no needle needed)

Reply "STACK"

and I'll send over the details.