Asking for Permission?

Yesterday I revealed the only valid reason to send a loom: to solve ONE specific part of someone's problem. (Missed it? Read it on thekassimi.com)

Today, I'm tackling the question that divides outreach experts:

Should you ask permission first or just send the loom?

Simple answer: Never give someone something they didn't ask for.

This isn't just courtesy—it's strategic. Asking first creates reciprocity and commitment.

Avoid those played-out permission gimmicks:• "Would you be opposed..."• "I don't want to waste your time, but..."• "Quick question: can I share something I made for you?"

These worked in 2022 when Hormozi first popularized them.

Now? Every tactic Hormozi gives is worthless.

Following Hormozi for inspiration = smart

Following Hormozi for tactical hacks = self-sabotage

Every hack he drops gets saturated within a week. The moment it reaches the masses, it loses effectiveness.

You don't want to rely on tactical hacks.

You want to master fundamental persuasion principles.

You want to pull human brain levers that have worked for centuries.

The rules:

• Use the fewest words possible

• Don't be boring (memes are fine if authentic)

• Stay true to your voice

• Make the ask crystal clear

See you in the trenches,

—Kassimi