Cold email still works?

People ask me: does cold email outreach still work in 2025?

They've been asking the same question for 2024 and 2023.

Here's a question I have for you:

What did you use to create an account on the latest platform you had to sign up to?

Yes. Email.

Or maybe you logged in with your Google account.

Same thing.

As long as people create their accounts with email.

They will check their inbox.

Now, the real problem isn't if cold email works.

It's whether they will read YOU in their inbox.

That's what I get on a daily basis:

First thing that comes to mind: I ain't reading that sh* bro.

One has to be extremely arrogant to believe that a stranger will give his MOST precious asset to them. Time.

This is maximum disrespect.

So how to respect your cold leads' time?

I like to use the example of one of my past clients.

Before he sold his coaching online, he was a street artist.

And I have the most respect for this art.

Street artists need to capture attention in crowded places.

Often populated by busy people who don't have 1 minute to stop.

Because they're on their way to their 9-5.

They master the art of hooks and retention like nobody.

Each interaction needs to hook the crowd and retain them.

Then hook new crowds, without losing the previous one.

As they form their live audience in minutes, they constantly need to show them why they have to give another 10 seconds.

It is like high-dopamine edits, but in real life.

That's how street artists respect their cold crowds' time.

They entertain them into giving them another 10 seconds.

If you want your leads to respect you, and to become your clients.

Start respecting them by giving them a reason to read you for 10 seconds.

See you in the trenches,

-Kassimi

P.S.

Doors are still open to join the Content Operator Task Force.

It is a 1-1 co-op where I help you build the Operation that helps you sell infinitely.

We'll implement Lead Sniping, that made me $11,000 in a single week.

(I had to stop it after that because I wasn't ready to fulfil my clients)

If you'd like in before we close tomorrow (Sunday 30th of March)

Reply "11K"