Outreach works, but...

(read till the end for contradictory advice ↓)

I've sent 454 Looms.

The more looms I sent, the bigger the villa I stayed in.

But here's the truth.

Most people didn't get the same treatment.

Most people create looms that never get watched.

They ramble for 10+ minutes.

They focus on themselves.

They wonder why nobody responds.

Your prospects don't care about your loom.

They care about their problems.

You're failing because you're approaching Looms like a desperate beggar instead of a doctor diagnosing a patient.

You're creating long-winded videos that waste people's time rather than respect it.

You're talking about yourself instead of talking about them.

The result? Ignored messages. Dead leads. Wasted effort.

Here's exactly how to script a loom that converts:

1. Results First (15-20 seconds)

Show undeniable proof of what you've generated for yourself or clients. No results = no attention.

2. Break Their Current Process (20-25 seconds)

Tell them their own story. Their failures. Their feelings. Make them feel understood.

"It's not your fault... there's a better way."

3. Introduce Your Solution (30-35 seconds)

Share how you created it. Connect each component to a specific pain it eliminates.

Keep it simple. Keep it focused.

4. Clear Next Step (10-15 seconds)

"Want to implement this for your business? Let's do a 15-minute walkthrough."

Remove risk: "I'll show you exactly how to implement this for [their specific situation]"

Add urgency: "I only do 5 walkthroughs weekly, but I've opened extra slots this week."

What about Follow-Ups

If they want to watch your loom, they will.

If they don't care, nothing you say will make them care.

Don't waste energy on dead leads.

Automate your follow-ups with instantly.ai

Set up a 7-8 email sequence triggered when you mark a lead as "Loom Sent."

Then move to the next target.

Play offense, not defense.

Now. If I'm honest, these are strategies I would recommend to start with but never bet long-term on.

I'm going to pull up a Robert Greene right now.

(Author of 48 laws of power)

In most of his books, Robert follows the same structure.

He talks about a grand idea / concept.

Gives you a historical story to better understand the implications of the idea.

Then a more pragmatic explanation.

And he dnds many of his chapters with what seems like the opposite of what he just taught.

A REVERSAL.

Because in power, like in war, rigidity is weakness.

A strategy that works in one scenario can destroy you in another.

So the reversal is a reminder:

Mastery isn’t blind obedience to the rule — it’s knowing when to break it.

Tomorrow, I'll tell you about making all of this tiresome outreach irrelevant.

Stop begging people to hop on quick calls.

Have the tables turned to make you the AUTHORITY, not the ones you reach out to.

See you in the trenches,

-Kassimi