Why Cold Outreach Will Never Work For You

Let's define what "work" means.

If it is about getting replies, getting people to book a call and sell them an offer. It still works. Even if super inefficient.

If it is about positioning yourself as the authority. Not the one who asks for permission, who asks for money, who asks for a chance to prove themselves.

Then it will never work.

Here's a quote from the Book The Win Without Pitching Manifesto:

In short:

When Leonardo DiCaprio wants to star in a movie, he doesn't cast to 100s of auditions. He gets called.

What's the differentiator between him and random actors?

BRAND.

When I was a freelancer or solely focused on my agency.

I had no choice but to ask for chances. I was dominated.

And it was going to stay like that until I changed how people perceive me.

So I started to give.

By having a Giving Habit, I became the authority.

People started to come to me for guidance.

Made any sale much easier because it didn't come from a position of me needing them.

But from them needing me.

🤛

🫴

Don't get me wrong. Agency work is great to get started.

But if you're running it, making a solid 10-50k/month, You still ask yourself where your next clients will come from.

You still need to hire a bunch of people. And the more people the more problems.

You don't get excited over a 10x of your current situation. Because this means 10x more headaches.

Unless you play the right game.

A game in which you only work with high-margin clients.

That removes calls from your calendar.

That makes your income more passive.

That brings you back to why you became an entrepreneur.

See you in the trenches,

—Kassimi